Hot Spot
In 2007, more than 1 million homeowners with ARM loans will face a reset to a new rate. To alleviate a monthly payment increase, the majority of these will refinance into a new loan. You can now use detailed Hot Spot Data to precisely select these motivated prospects for your refinance campaigns.
Hot Spot Data is keyed directly from recorded documents and provides you with comprehensive details and coverage in 44 states. Loan-to-value, estimated equity and predictive scores are also available to aid you with refinement of your marketing lists. Data delivery options are flexible, fast and hassle-free.
Features
Identify consumers with ARM products such as:
- Multiple-Year Hybrid ARMs
- Interest-Only ARMs
Pinpoint key market indicators:
- Pre-payment penalties
- Negative amortization
- Subsequent date changes
Tailor your message to increase response rates:
- Target reset dates by ARM type and new payment amount
- Segmentation by Prime versus Subprime
- Suppress records with pre-payment penalties
Ability to append additional data:
- Loan-to-value ratios
- Estimated equity
- Predictive scoring and analytics
Fair Credit Regulations
Start increasing your lead generation and cross-sell opportunities by reaching adjustable rate customers at the right time. Market to more qualified candidates for maximum response rate and profitability per lead.
